Certificate Diploma in
Trends Management (DiTM)*
About the Diploma
The Certificate Diploma in Trends Management is an innovative, transdisciplinary program focused on understanding consumer behavior and cultural patterns through the lens of trend studies and Coolhunting. It empowers professionals to anticipate change, identify emerging trends, and create strategic responses across industries like design, fashion, tourism, advertising, and more.
Program Objectives
- Equip participants with tools to identify, analyze, and communicate trends.
- Promote applied innovation strategies based on trend insights.
- Bridge theory and practice through interdisciplinary project-based learning.
- Enable development of business, cultural, and social innovation projects.
Target Audience
Open to graduates from Social Sciences, Business, Humanities, Arts, and Design. Suitable for those seeking to enhance their profile or pivot to emerging roles in trend analysis and communication.
Duration:
1 Academic Year (February–July & September–January)
Semesters:
1st Semester: Research and Analysis in Trends Studies
2nd Semester: Applied Research and Project in Trends
Learning Format:
Seminars, Creative Labs, Workshops, Business Simulations
Curriculum Highlights:
Trends and Cultural Management
Research & Professional Practices Lab in Trends, Communication & Branding
Methods for Trends Analysis and Coolhunting
Trends and Business Project
Professional Outcome:
Chief Culture Officer (CCO)
Trends Analyst / Trends Marketeer
Innovation and Strategy Consultant
Coolhunter Professional
Cultural and Communication Manager
Key Skills Developed:
Trend forecasting & Coolhunting methodology
Strategic insight generation
Brand narrative design
Sociological and cultural analysis
Multidisciplinary team leadership
Innovation project management
Applied Learning
Participants work on real-world projects in team settings, simulate professional challenges, and apply theoretical knowledge to market-oriented outcomes. The course integrates insights from Humanities, Design, and Social Sciences into practical frameworks.
International & Networking Opportunities
The course offers access to an international platform of professionals and institutions, enhancing cross-cultural collaboration through international weeks, visiting faculty, and joint projects.
Contact & Direction
Program Directors:
Career Pathways
- Chief Culture Officer (CCO)
- Trends Marketeer and Coolhunter Professional
- Trends Analyst and Cultural Manager
- Manager of Innovation and Consumer Behavior Forecaster
Certification for Work Skills and Complex Problem Solving 